Learn how to create online content to grow a sustainable yoga business.

You want a simple, effective content strategy that will support your yoga business -- but you keep spinning your wheels.

Do any of these sound familiar?

✔ You feel like you're spending too time creating content -- with no measurable return.

✔ You want to be marketing all the things, but imposter syndrome means you never hit publish.

✔ You wish you had a step-by-step guide for how to create content that truly builds your teaching business.

 

Imagine what it would feel like if you knew exactly what, where, and how often to publish in order to grow your teaching business.

What if I told you that you could...

✔ Create a three-month content strategy that supports your paid teaching events?

Organize and systematize your ideas to make content creation automatic?

✔ Create beautiful graphics easily -- no coding or Photoshop necessary!

✔ Leverage your content to help build your authority and expertise?

It's possible. And it's so much easier than you think!

Here's what past students have to say:

Maria Schulman


"Super grateful for this course. It was head-and-shoulders above the other 'business of yoga' workshops I’ve taken.

 

Andrea’s experience and perspective is so valuable, and her lessons completely changed the way I approach my social media, website and overall messaging/marketing.

 

I feel less stressed-out about that stuff now, and feel much more empowered and able to be strategic in building my business.

 

Wish I’d had all this information ten years ago."

Rebecca Rankin


"I wanted to take a moment and thank you again for the Content Blueprint course. Over the past few months, I've really been able to see the shifts and progress that I've made since doing your course and I can't thank you enough.


 I feel like what I've been posting is much more rich and, thanks to Canva, just pretty to look at.


Due to the pandemic, we are losing our studio space.  But thanks to the focus I've put on my online content, I'm actually OK with it.


I've created a Yoga on-demand subscription based platform where I already have 60 paying subscribers. My goal is 200 or more. So I'm getting there.


I also created a 4 week self-care challenge all virtual and I sold out at 25 participants!


And the feedback for both is amazing. And a lot of it is thanks to you!"

Michelle Lyman


"I  wanted to drop you a quick note to say THANK YOU. I own a brick and mortar yoga studio that is still closed due to strict reopening guidelines in MA. Although we are virtual, I’m struggling to make ends meet.

 

To make up for the monthly losses, I have been focusing on marketing and developing an online program to help professional women who struggle with anxiety. 

 

I HATE writing. I just hate it! I am a lot like how you described Jason -- I can’t stand the idea of sitting down to write. Your course has changed all that. I feel more confident than EVER that I can do this. You laid out every single thing I need in order to succeed and I truly appreciate it.

 

Thank you for spending all the time and energy you did to create such an inspiring program for people like me. I now have the tools, the mindset and the system to make it work!"

This course takes you step-by-step from zero to having an actionable plan to create online content.

 

With Content Blueprint for Yoga Teachers 

you will:

 

CREATE A HEALTHY ECO-SYSTEM WHERE YOUR CONTENT SUPPORTS YOUR TEACHING

LEARN SYSTEMS TO MAKE CONTENT CREATION AUTOMATIC

FEEL INSPIRED AND EXCITED TO SHARE YOUR MESSAGE

This course won't just tell you how to write

an Instagram caption with a few hashtags.

 

I'll share inspiration and strategy that makes

content creation easier, more authentic, and

in sync with your teaching!

 

By the end of the course you'll have a 3-6 month calendar of content ideas and templates to help you implement them!

THE CONTENT YOU WILL FOCUS ON...

Optimizing Instagram

Email Newsletter

Your blog (or vlog)

Your life before mastering Content Blueprint:

  • You're spending way too much time thinking about your ideas rather than implementing 

  • You're frequently feeling lost and wonder if you're "doing it right"

  • You're feeling too overwhelmed to gain any traction and publish consistently

Your life after mastering Content Blueprint:

  • You feel inspired and confident about creating content that supports your business

  • You have templates at your fingertips, which makes it easier to execute your ideas

  • You experience the freedom that comes with advanced planning and organization

MORE TESTIMONIALS

CONTENT BLUEPRINT STUDENTS

"I wish I could have had access to this

program in the early stages of my yoga

career. It's fantastic."

Yely Staley

"In the short time it's been since I've completed the course I've seen my pages grow and I've gotten more questions and sales of my offerings. It's worth every penny."

Amy Ulmer

Here's what you get when you join:
 

1.  One Year of Access to the Content Blueprint course 

You'll learn how to access, organize, and systematize your authentic content ideas, how to nurture and optimize your email list, and best practices for writing blogs and producing videos. 

2. 6 Monthly "Office Hours" Live Calls with Andrea

The opportunity to join me live each month for "Office Hours" on Zoom. Bring your questions, conundrums, stuck spots, and ideas and I will guide you from my 20 years of experience in publishing.

3. Lifetime Access to a Private Facebook Group

The first time I ran this course, I did not include a Facebook group -- I started one at the students' request. It has been a great way for them to network with each other, ask questions, and share wins.

 

4. Fill-in-the-blank Worksheets & Printable Checklists

A Self-Reflection Journal, 4 essential blog post templates, and a comprehensive list of the tools Jason and I use to run our online business are just a few of the worksheets and checklists you'll receive.

 

5. 15 Done-for-You Canva Templates

To help give you a head-start on creating beautiful graphics, I've created sequence templates, content upgrade templates, and quote templates to make it quick and easy for you.

+ these bonuses!

BONUS #1

Canva Mini-Course

I walk you through a step-by-step process for creating your own sequences, Instagram graphics, Youtube graphics & logo.

BONUS #2

Selfie-Assured with Wendy K. Yalom

Phenomenal brand-photographer (and former yoga teacher) Wendy K. Yalom shares her process for capturing gorgeous selfies. Wendy  has been featured in Cosmopolitan, Forbes, The New York Times, HuffPost & The Wall Street Journal. She is also the warmest, most supportive photographer I've ever worked with and is responsible for many of my brand photos! You will LOVE her!

    PAY IN FULL

    (BEST VALUE)

    ONE PAYMENT OF:

     

    $250  $187

     

    • Complete Content Blueprint course

    • 6 Office Hours Live Calls with Andrea

    • Done-for-You templates

    • BONUSES: Canva Mini-Course & Uplevel Your Selfies 

    *Save an additional $32 over the payment plan*

      PAYMENT PLAN

      (MOST FLEXIBLE)

      3 MONTHLY PAYMENTS OF:

       

      $73

       

      • Complete Content Blueprint course

      • 6 Office Hours Live Calls with Andrea

      • Done-for-You Templates

      • BONUS: Canva Mini-Course & Uplevel Your Selfies

      ANDREA FERRETTI

      yogalandpodcast.com

      Hey -- I'm Andrea.

      I’m the host of Yogaland podcast, a passion project I started 4 years ago that has garnered more than 4 million downloads. 

       

      Before that I spent more than a decade as Executive Editor at Yoga Journal, editing some of the most prominent yoga teachers of our time – from Seane Corn to Richard Freeman to Maty Ezraty. 

       

      I truly believe that everyone has important wisdom and stories to share -- especially yoga teachers! I also believe that consistently creating content for the past 10+ years has been the key to creating a successful yoga business with my husband, Jason Crandell.

       

      The landscape of yoga has changed so much over the past six months with shelter-in-place and social distancing. Creating online content is a definitive, positive step you can take toward maintaining your students, attracting new students and having some control over your own future. I can't wait to see what you create!

      HOW LONG WILL IT TAKE ME TO PUT MY PLAN INTO ACTION?

       

      I've designed this course by making the lessons as concise as possible. There are 6 hours of pre-recorded content, plus 6 live calls with me. In addition, you will need to set aside time to journal, brainstorm, and create your content. If you are motivated, you can get content up and running in 2-3 weeks; if you'd prefer to give yourself more time, you have a whole year to access the lessons.

       

      YOU CAN DO THE COURSE FROM HOME, FROM ANYWHERE IN THE WORLD, AND ON YOUR SCHEDULE.

       

      You can complete the course lessons from the comfort of your couch or kitchen table, as long as you have an internet connection! The entire program is completely digital so you can access it from anywhere through our private course portal. 

      There has never been a better time to make your presence known online! 

       

      For many of us, shelter in place means we have the time -- and need -- to bring more of our yoga strategy online. But you need a strong foundation to build from -- and that starts with:

      • Remembering your why, organizing your systems, and creating a schedule that supports all of your events!
      • Expressing yourself confidently and from your values
      • Creating a content schedule that supports all of your teaching

       

      If you wait, you will remain right where you are now. Six months from now you will wish you had started today!

      Here's what happens when

      you sign up: 
       

      1. You will receive an excited email from me welcoming you to the course!

       

      2. You get immediate access to all course materials. Yay!!

      Is this course right for me?
       

      This course is a great fit for you if:

      • You are looking for inspiration and support in sharing your content with the world. 

      • You are willing to put yourself out there, try new things, and work through self-doubt.

      • You're excited by the thought of being able to create more content that helps both you and your yoga business grow!

      • PS: I recommend that students create a Canva account -- you can use the free version for what I teach.

      ❌ This course isn't the best fit for you if:

      • You're looking for a course that teaches you how to "get 10,000 followers fast" -- more followers does not mean more success! We will focus on quality of engagement.

      • You're not willing to put in your own time to do the work that will help make your content system successful.

      • You are happy with the focus and organization of your online content.

      • You're resistant to learning any new.

      Questions?
      Email me at andrea@jasonyoga.com 
      and

      I'll help you decide if it's right for you!

        PAY IN FULL

        (BEST VALUE)

        ONE PAYMENT OF:

         

        $250  $187

         

        • Complete Content Blueprint system

        • 6 Office Hours Live Calls with Andrea

        • Done-for-You Design + Blog Templates

        • BONUSES: Canva Course & Selfie-Assured

        *Save an additional $32 over the payment plan*

          PAYMENT PLAN

          (MOST FLEXIBLE)

          3 MONTHLY PAYMENTS OF:

           

          $73

           

          • Complete Content Blueprint system

          • 6 Office Hours Live Calls with Andrea

          • Done-for-You Design + Blog Templates

          • BONUS: Canva Mini-Course & Selfie-Assured

          Frequently asked questions

          Here are a few answers to our most common questions

          CAN I REALLY DO THIS?

          WHEN DOES THE COURSE START AND FINISH?

          HOW IS THE COURSE DELIVERED?

          The course contains short videos lessons, tech tutorials, worksheets, and written instructions. 

          WILL I GET TRAINING ON ALL THE TECH IN THIS COURSE?

          DO YOU PROVIDE ANY RECOMMENDATIONS FOR MAILING LIST OR BLOG PLATFORMS?

          I'M NOT SURE IF I CAN MAKE IT TO ALL OF THE OFFICE HOURS LIVE CALLS. IS THAT OK?

          Yes! If you can't make it to the calls, you can watch them on replay -- we will post the links shortly thereafter. You can also submit questions ahead of time -- we'll give you details for how to do so once you join the course. 

          HOW LONG DO I HAVE ACCESS TO THE COURSE?

          HOW LONG DOES IT TAKE TO GET THROUGH THE COURSE?

          WHICH SOCIAL MEDIA PLATFORMS DO YOU COVER IN THIS COURSE?

          I DON'T HAVE A MAILING LIST OR A BLOG SET UP YET. DO I NEED TO IN ORDER TO BENEFIT FROM THIS COURSE?

          You absolutely do NOT have to have those things set up yet. I offer my recommendations and give you a few different platforms to choose from. However, this is not a tech training, so you will have to do the set-up on your own. You can do it -- I promise! (If I can do it, you can do it 💪🏼)  

          STILL HAVE QUESTIONS?

          SAVE 25% WHEN YOU JOIN BEFORE...

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