Create a content strategy that supports you and your

yoga teaching business.

You’ve tried to consistently create online content before but you feel like you're spinning your wheels. You want a simple yet effective strategy that will support your yoga teaching.

Do any of these sound familiar?

✔ You’re hustling like crazy trying to make a living as a yoga teacher and you don’t know how much time or energy to spend creating online content.

✔ You want to be marketing all the things, but imposter syndrome means you never hit publish.

✔ You feel like creating content is stressful, so you always leave it to the last minute -- which makes it more stressful.

✔ You wish that someone would hand you a step-by-step guide for how to start, what to publish, and where.

 

Imagine what it would feel like if you knew exactly what to do to create online content that supports your teaching business.

What if I told you that you could...

✔ Create a three-month content strategy that supports your paid teaching events?

✔ Organize and systematize your ideas to make content creation automatic?

✔ Create beautiful graphics easily -- no coding or Photoshop necessary!

✔ Leverage your content to help build your authority and expertise?

It's possible. And it's easier than you think.

This course takes you step-by-step from zero to consistently creating content in the

most authentic way possible.

GET 25% OFF WHEN YOU JOIN BEFORE...

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With Content Blueprint for Yoga Teachers 

you will:

 

CREATE A HEALTHY ECO-SYSTEM WHERE YOUR CONTENT SUPPORTS YOUR TEACHING

LEARN SYSTEMS TO MAKE CONTENT CREATION AUTOMATIC

FEEL INSPIRED AND EXCITED TO SHARE YOUR MESSAGE

This course won't just tell you how to write

an Instagram caption with a few hashtags.

 

I'll share inspiration and strategy that makes content creation easier, more authentic, and in sync with your teaching!

 

By the end of the course you'll have a 3-6 month calendar of content ideas and templates to help you implement them!

THE CONTENT WE WILL BE FOCUSING ON...

Optimizing Instagram

Email Newsletter

Your blog (or vlog)

Too often, experts will tell you to leverage 3-4 social platforms. I believe it's better to hone your focus on one social platform while you nurture and grow your own email list. These three components -- a social presence on Instagram, your own newsletter, and a blog or vlog -- give you a robust but also concise content strategy. 

Your life before mastering Content Blueprint:

  • You're spending way too much time thinking about your ideas rather than implementing 

  • You're frequently feeling lost and wonder if you're "doing it right"

  • You're feeling too overwhelmed to gain any traction and publish consistently

Your life after mastering Content Blueprint:

  • You feel inspired and confident about creating content that supports your business

  • You have templates at your fingertips, which makes it easier to execute your ideas

  • You experience the freedom that comes with advanced planning and organization

Here's what you get when you join:
 

1.  6 Months Access to the Content Blueprint course 

You'll learn how to access, organize, and systematize your authentic content ideas, how to nurture and optimize your email list, and best practices for writing blogs and producing videos. 

2. 6 Monthly "Office Hours" Live Calls with Andrea

The opportunity to join me live each month for "Office Hours" on Zoom. Bring your questions, conundrums, stuck spots, and ideas and I will guide you from my 20 years of experience in publishing.

 

3. Fill-in-the-blank Worksheets & Printable Checklists

A Self-Reflection Journal, 4 essential blog post templates, and a complete list of the tools Jason and I use to run our online business are just a few of the worksheets and checklists you'll receive.

 

4. 15 Done-for-You Canva Templates

To help give you a head-start on creating beautiful graphics, I've created sequence templates, content upgrade templates, and quote templates to make it quick and easy for you.

+ these bonuses!

BONUS #1

Canva Mini-Course

I walk you through a step-by-step process for creating your own sequences, Instagram graphics, Youtube graphics & logo.

BONUS #2

Selfie-Assured with Wendy K. Yalom

Phenomenal brand-photographer (and former yoga teacher) Wendy K. Yalom shares her process for capturing gorgeous selfies. Wendy  has been featured in Cosmopolitan, Forbes, The New York Times, HuffPost & The Wall Street Journal. She is also the warmest, most supportive photographer I've ever worked with and is responsible for many of my brand photos! You will LOVE her!

    PAY IN FULL

    (BEST VALUE)

    ONE PAYMENT OF:

     

    $250  $187

     

    • Complete Content Blueprint course

    • 6 Office Hours Live Calls with Andrea

    • Done-for-You templates

    • BONUSES: Canva Mini-Course & Uplevel Your Selfies 

    *Save an additional $32 over the payment plan*

      PAYMENT PLAN

      (MOST FLEXIBLE)

      3 MONTHLY PAYMENTS OF:

       

      $73

       

      • Complete Content Blueprint course

      • 6 Office Hours Live Calls with Andrea

      • Done-for-You Templates

      • BONUS: Canva Mini-Course & Uplevel Your Selfies

      ANDREA FERRETTI

      yogalandpodcast.com

      Hey -- I'm Andrea.

      I’m the host of Yogaland podcast, a passion project I started 4 years ago that has garnered more than 4 million downloads. 

       

      Before that I spent more than a decade as Executive Editor at Yoga Journal, editing some of the most prominent yoga teachers of our time – from Seane Corn to Richard Freeman to Maty Ezraty. 

       

      I truly believe that everyone has important wisdom and stories to share -- especially yoga teachers! I also believe that consistently creating content for the past 10+ years has been the key to creating a successful yoga business with my husband, Jason Crandell.

       

      The landscape of yoga has changed so much over the past six months with shelter-in-place and social distancing. Creating online content is a definitive, positive step you can take toward maintaining your students, attracting new students and having some control over your own future. I can't wait to see what you create!

      HOW LONG WILL IT TAKE ME TO PUT MY PLAN INTO ACTION?

       

      I've designed this course by making the lessons as concise as possible. There are 6 hours of pre-recorded content, plus 3 live calls with me. In addition, you will need to set aside time to journal, brainstorm, and create your content. I think you can easily get content up and running in 2-3 weeks; perhaps more quickly if that's what you're aiming for.

       

      YOU CAN DO THE COURSE FROM HOME, FROM ANYWHERE IN THE WORLD, AND ON YOUR SCHEDULE.

       

      You can complete the course lessons from the comfort of your couch or kitchen table, as long as you have an internet connection! The entire program is completely digital so you can access it from anywhere through our private course portal. 

      There has never been a better time to make your presence known online! 

       

      For many of us, shelter in place means we have the time -- and need -- to bring more of our yoga strategy online. But you need a strong foundation to build from -- and that starts with:

      • Remembering your why, organizing your systems, and creating a schedule that supports all of your events!
      • Expressing yourself confidently and from your values
      • Organizing your systems
      • Creating a content schedule that supports all of your teaching

       

      If you wait, you will remain right where you are now. Six months from now you will wish you had started today!

      Here's what happens when

      you sign up: 
       

      1. You will receive an excited email from me welcoming you to the course!

       

      2. You get immediate access to all course materials. Yay!!

      Is this course right for me?
       

      ✅ This course is a great fit for you if:

      • You are looking for inspiration and support in sharing your content with the world. 

      • You are willing to put yourself out there, try new things, and work through self-doubt.

      • You're excited by the thought of being able to create more content that helps both you and your yoga business grow!

      • PS: I recommend that students create a Canva account -- you can use the free version for what I teach.

      ❌ This course isn't the best fit for you if:

      • You're looking for a course that teaches you how to "get 10,000 followers fast" -- more followers does not mean more success! We will focus on quality of engagement.

      • You're not willing to put in your own time to do the work that will help make your content system successful.

      • You are happy with the focus and organization of your online content.

      • You're resistant to learning any new.

      Questions?
      Email me at andrea@jasonyoga.com       and

      I'll help you decide if it's right for you!

      Here's what you'll be learning:

      1. REMEMBER YOUR PURPOSE

       

      You will set the foundation for creating content by addressing mindset blocks

      and journaling about who you are as a teacher and what your students need

      2. SET UP YOUR ECO-SYSTEM

      You will define your content scope, learn how to brainstorm effectively, get inspiration from the 8 content types I present, and create a three-month calendar that syncs your content to your teaching.

      3. ESSENTIAL GUIDE TO NEWSLETTERS

      You will learn why, how often, and what to put in your newsletter. We'll review strategies to grow your list, analyze your list, plus I'll do newsletter tech walk-throughs on Kartra.

      4. CREATE YOUR CONTENT

      In this last module, I will give you four essential blog templates, a review of the writing and refining process, tips for creating short, high impact videos, and workbooks so you can start creating!

       

        PAY IN FULL

        (BEST VALUE)

        ONE PAYMENT OF:

         

        $250  $187

         

        • Complete Content Blueprint system

        • 6 Office Hours Live Calls with Andrea

        • Done-for-You Design + Blog Templates

        • BONUSES: Canva Mini-Course & Selfie-Assured

        *Save an additional $32 over the payment plan*

          PAYMENT PLAN

          (MOST FLEXIBLE)

          3 MONTHLY PAYMENTS OF:

           

          $73

           

          • Complete Content Blueprint system

          • 6 Office Hours Live Calls with Andrea

          • Done-for-You Design + Blog Templates

          • BONUS: Canva Mini-Course & Selfie-Assured

          Frequently asked questions

          Here are a few answers to our most common questions

          CAN I REALLY DO THIS?

          WHEN DOES THE COURSE START AND FINISH?

          HOW IS THE COURSE DELIVERED?

          The course contains short videos lessons, tech tutorials, worksheets, and written instructions. 

          WILL I GET TRAINING ON ALL THE TECH IN THIS COURSE?

          DO YOU PROVIDE ANY RECOMMENDATIONS FOR MAILING LIST OR BLOG PLATFORMS?

          I'M NOT SURE IF I CAN MAKE IT TO ALL OF THE OFFICE HOURS LIVE CALLS. IS THAT OK?

          Yes! If you can't make it to the calls, you can watch them on replay -- we will post the links shortly thereafter. You can also submit questions ahead of time -- we'll give you details for how to do so once you join the course. 

          HOW LONG DO I HAVE ACCESS TO THE COURSE?

          HOW LONG DOES IT TAKE TO GET THROUGH THE COURSE?

          WHICH SOCIAL MEDIA PLATFORMS DO YOU COVER IN THIS COURSE?

          My philosophy is to keep your publishing platforms as focused as possible, so this course focuses solely on Instagram, email newsletters, and blogging or vlogging. I do not cover Facebook, Pinterest, or Twitter strategies in this course.

          I DON'T HAVE A MAILING LIST OR A BLOG SET UP YET. DO I NEED TO IN ORDER TO BENEFIT FROM THIS COURSE?

          STILL HAVE QUESTIONS?